Digital Marketing Specialist (SNS)

Job Responsibilities:

1. Social Media Content Strategy (and cross channel marketing)
● Develop and execute a comprehensive social media content strategy aligned with business goals 
● Create and curate engaging content for various social media platforms.
● Optimize content for each platform to maximize reach and engagement
● Initate and implement cross-platform marketing strategies for consistent messaging and branding
● Collaborate with cross-functional teams to align content strategy with marketing initiatives
● Monitor and analyze social media content performance using data-driven insights
● Provide training and guidance on social media content best practices and cross-platform marketing
● Develop & manage social media content calendar with planned posts and campaigns

2. Schedule and execute content posting across social media platforms
● Optimize, create and curate content based on best practices and audience preferences; including text, images, videos, and infographics
● Regularly monitor and analyze social media content performance & make data-driven improvements

3. Social Governance
● Establish governance guidelines and standards for local marketing teams
● Ensure consistency and brand compliance across local marketing efforts
● Provide guidance and support to local marketing teams on adhering to governance guidelines
● Initiate and drive a more brand aligned customer serive section on our social channels
● Organize and maintain a centralized repository of past social media materials
● Foster effective team communication and collaboration through streamlined processes and tools

Qualifications:

• Bachelor's degree in Marketing, Business or other relevant disciplines
• Minimum 5 years' relevant experience relevant to marketing, public relations and digital marketing Creative mindset & enthusiasm for social media
• Ability to manage multi-task well with attention to details and deadline in a fast-paced environment and a team player
• Fluent written and spoken English and Mandarin is a must
• Experience in Meta Business Suite, basic knowledge of photo editing & and video editing skills would be a plus
• Previous experience working on CRM software (Marketing Cloud) would be a plus Excellent communication and collaboration skills
• Good sense in luxury / art / fashion industry