Executive Officer II/ Project Co-ordinator II

CUHK Business School
Executive Officer II/ Project Co-ordinator II [carrying the job title of ‘Manager/ Assistant Manager (CRM & Data Insight)’], Office of Taught Postgraduate Programmes (Ref. 250000DD) (Closing date: March 14, 2025)

The CUHK Business School is a leading business school and a pioneer in business education in Hong Kong. Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition of nurturing business leaders with immense contributions in Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes with over 4,600 students from 20+ countries/regions, as well as executive education. It has one of the most extensive alumni networks in the region, with over 45,000 alumni around the world.

The Office of Taught Postgraduate Programmes oversees and co-ordinates postgraduate admissions, student outreach and recruitment, student matters and overseas study opportunities in collaboration with various internal and external stakeholders. The Office is looking for dynamic and self-motivated people to support CRM strategies and analysis for admissions.

Reporting to the Associate Dean (Graduate Studies) and / or his delegate(s), the appointee will work closely with the taught postgraduate programmes and the Faculty’s associating units to (a) managing CRM and marketing automation systems, content and database including communications with prospects and students; (b) managing, maintaining and updating website content to deliver marketing campaigns and enhance user experience; (c) working closely with various internal stakeholders and external agencies to identify and support launch of marketing campaigns; (d) managing data, preparing analytics and reports for review the effectiveness of CRM and marketing automation systems; (e) assisting in compiling admissions data, documents and preparing statistics for reporting and review of admission; (f) monitoring expenses as budget assigned; (g) supporting the implementation of joint overseas promotion for admissions; and (h) performing ad-hoc duties as assigned.

Applicants should have (i) a Bachelor’s degree in Marketing, Communications, Data Science or business-related discipline; (ii) fulfilled the English Language requirement set on the website: https://www.hro.cuhk.edu.hk/en-gb/languageforeo (for Executive Officer II); (iii) minimum of 3 years’ relevant executive experience in CRM/ web management and development or customer loyalty/ member engagement; (iv) proficient in using marketing automation tools, social media platforms, and content management systems; (v) excellent written and verbal communication skills in both English and Chinese; (vi) adaptable to change and comfortable working in a fast-paced, collaborative environment; (vii) strong project management capabilities, detail-minded and self-motivated with good interpersonal and analytical skills; (viii) travel upon needs. Candidates with less experience may be considered for an Assistant Manager position. Shortlisted candidates will be invited for written test(s). A proven track record in working with tertiary institutions will be an advantage.