Head of Marketing

Head of Marketing

We are seeking a dynamic and experienced Head of Marketing to lead our marketing initiatives and drive growth for our e-commerce business. The ideal candidate will have a proven track record of scaling companies to $5M+ in revenue, with a strong focus on paid marketing, particularly on Facebook and Google Ads. This role requires expertise in international e-commerce, proficiency in Shopify, and fluency in Japanese is preferred.
 

Key Responsibilities

1. Paid Advertising Strategy & Execution
   • Develop and manage high-performing campaigns on Facebook, Google, and other paid media platforms.
   • Continuously optimize ad spend for maximum ROAS and scalability.
   • Test and implement innovative marketing strategies to drive customer acquisition and retention.
2. Revenue Growth
   • Create and execute a marketing plan aimed at scaling the company to $5M+ in annual revenue.
   • Analyze performance metrics to identify growth opportunities and refine marketing efforts.
3. E-commerce Management
   • Oversee the Shopify store, including product listings, landing pages, and conversion rate optimization.
   • Work closely with the product team to ensure seamless inventory management and website functionality.
4. International Sales Strategy
   • Craft marketing strategies tailored to global audiences, considering cultural and regional preferences.
   • Manage logistics and advertising compliance for international markets.
5. Leadership & Collaboration
   • Lead a team of marketing professionals, providing guidance, mentorship, and direction.
   • Collaborate with cross-functional teams, including design, development, and operations, to ensure consistent branding and campaign execution.
6. Market Research & Analytics
   • Conduct competitive analysis and stay updated on industry trends and best practices.
   • Use data-driven insights to make informed marketing decisions and present reports to stakeholders.