Manager, Digital Business, Partnership Distribution

What the role is?

Lead Generation Platform Development

• Design and implement a robust lead generation platform to attract potential partners and clients.
• Utilize digital marketing tools and technologies to optimize lead generation processes.
• Experiment with new approaches and tools to improve lead quality and conversion rates.

Market Analysis

• Conduct market research to identify trends, opportunities, and competitive landscape in the life insurance market.
• Analyze data and metrics to refine lead generation strategies and improve conversion rates.

Digital Marketing Strategy

• Develop and execute digital marketing campaigns to promote partnership distribution initiatives.
• Leverage social media, email marketing and other digital channels to reach target audiences.

Collaboration and Coordination

• Work closely with sales, marketing, and IT teams to ensure alignment and support for partnership distribution goals.
• Coordinate training and resources for partners to maximize their effectiveness in lead generation.

Performance Monitoring

• Track and report on the performance of lead generation efforts, providing insights and recommendations for improvement.
• Set and monitor KPIs to measure the effectiveness of digital marketing initiatives.

What we look for?

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in digital marketing, partnership development, or lead generation, preferably in the insurance industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in digital marketing tools and platforms, including CRM systems and social media
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Self-motivated, results-driven, and able to work independently as well as part of a team.

Personal Information Collection Statement

At Chow Tai Fook Life Insurance Company Limited (“the Company”) we respect the privacy of your personal data and are committed to fully complying with the Personal Data (Privacy) Ordinance (“the Ordinance”).

The personal data that we collect and/or hold (whether contained in this application form or otherwise obtained) includes your personal details, contact information, education and training details, employment details, financial details, and information on your social circumstances.

Provision of personal data by you is mandatory for selection purposes. Personal data collected through this application will be used by the Company to assess your suitability to assume the job duties of the position for which you have applied. The Company may not be able to process your application if you fail to provide your personal data.

Applicants not contacted within four weeks after the interview / test may consider their application unsuccessful. The information provided will be kept for 2 years for consideration of other suitable posts.