Manager, Marketing & CRM

Responsibilities:

• Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and retention.
• Oversee the management and optimization of our CRM program to ensure effective customer segmentation, lead generation, and personalized marketing communications.
• Collaborate with cross-functional teams to design and enhance user interfaces (UI) and user experiences (UX) across various digital platforms.
• Utilize marketing data analytics to track campaign performance, customer insights, and ROI, and provide actionable recommendations for continuous improvement.
• Lead and mentor a team of marketing professionals and CS team, providing guidance, support, and fostering a collaborative work environment.
• Manage and execute digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive engagement and conversions.
• Coordinate and execute events marketing strategies, including trade shows, conferences, and webinars, to enhance brand visibility and generate leads.
• Stay up-to-date with industry trends and emerging technologies in marketing, CRM, and digital platforms, and identify opportunities to leverage them for business growth.

Requirement:

• Degree holder in Marketing, Business or related disciplines preferred
• A Minimum of 3 years retail store experience with CRM experience, preferably in luxury fashion industry
• Must have social media know-how and relevant experience
• Speak fluent English and Cantonese
• Positive working attitude with strong analytical and quick problem-solving skills
• Proactive and able to work independently
• Team player with good interpersonal and communication skills
• Fashion background is a plus

Package:

1) 5 days work week, with flexi-hour arrangement

2) Year end bonus

3) Medical insurance

4) Staff discount

5) Annual leave 12 days with public holiday