Marketing Specialist (B2B)

Responsibilities:

• Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and engagement.
• Create compelling content, including visuals, videos, and written materials, showcasing our IT services and solutions.
• Craft and execute email marketing campaigns, targeting IT professionals, decision-makers, and existing clients.
• Coordinate webinars, tech events, and service launches to promote our offerings and engage with prospects and clients.
• Collaborate with cross-functional teams, including technical experts, consultants, and project managers, to ensure consistent messaging and branding.
• Monitor and analyze social media and marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Attend IT and marketing related meetings, events and seminars.
• Other ad-hoc assignments and duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven experience in social media management and content creation for marketing purposes.
• Strong understanding of digital marketing principles, including SEO, email marketing, and content marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is preferred but not mandatory.
• Attentive to detail and able to work independently in a fast-paced and dynamic environment to meet project deadlines.
• Demonstrated investment in personal growth and development with a strong sense of responsibility.
• A creative and self-motivated team player with strong interpersonal, presentation, and communication skills.
• A good command of spoken and written English and Chinese.
• 2 years relevant experience is preferable but not a must, fresh graduates with passion in marketing are also welcome to apply.