(Senior) Social Media Specialist

Responsibilities:

• Contribute and create editorial contents on our brands’ digital platforms including Facebook & Instagram to drive traffic to both offline and online channels and ultimately, boost sales
• To create social media strategies to improve brand awareness amongst target customers; drive engagement and build up communities online and turning them into brand advocates
• Involve in the end-to-end digital content process: from strategy planning and content creation to editing, scheduling, supporting photo shooting and Ad boosting
• Research and brainstorm creative and exciting content ideas for social media platforms
• Collaborate with other departments to ensure social media content is delivered in a timely schedule
• Oversee site metrics, interact with readers, and be responsible for creative design with in-house designer
• Understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel
• Responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels
• Develop and maintain insightful Social Media performance reports

Requirements:

• Love social media and understand how social media works
• Writing and communication skills are a must
• At least 3 years of relevant experience in social media, digital marketing, luxury retail or multi-brand experience is an advantage
• Excellent Chinese and English writing skills
• Strong project management, writing and editing skills
• Good conceptual thinking, creative and attention to details
• Passionate, positive and willing to work independently and in a team
• Interested in and knowledgeable about fashion, culture and lifestyle topics
• Good Sense in fashion aesthetics
• Immediate available candidate will be an advantage