Marketing Executive / Digital Marketing Specialist （小紅書 / WeChat）

Key Responsibilities:

- Develop and implement innovative marketing campaigns tailored for Xiaohongshu to increase brand awareness and engagement.

- Create and curate engaging content, including posts, stories, and videos that resonate with our target audience.

- Collaborate with influencers and brand ambassadors to expand our reach and credibility on the platform.

- Analyze campaign performance and user engagement metrics to drive insights and optimize future strategies.

- Stay up-to-date with the latest trends, features, and best practices on Xiaohongshu to ensure our marketing efforts are competitive and effective.

-Monitoring and reporting on the performance of marketing activities, and making data-driven recommendations for improvement

-Coordinating with external agencies and vendors to ensure the successful delivery of marketing projects

-Conduct ad hoc marketing tasks as needed to support overall marketing initiatives.

Qualifications:

-Bachelor’s degree in Marketing, Communications, or a related field.

-Experience in the beauty industry is preferred.

-Proven experience in digital marketing, particularly on social media platforms, with a focus on Xiaohongshu preferred.

-Proficient in design, video editing (Adobe Creative Cloud/Canva) on Xiaohongshu, Wechat and Weibo etc.

-Excellent communication and interpersonal skills.