Field Marketing Manager

Job Summary

We are looking for a passionate and experienced Field Marketing Manager to contribute to the planning and execution of our territory marketing plans. You will work closely with senior stakeholders to build and manage project teams to deliver complex activities.

Responsibilities

Program Management:

• Contribute to and manage the planning and execution of global and local programs and activities in the territory.
• Work in close conjunction with vertical subject matter experts and sales and leadership team to identify and target key accounts for growth.
• Deliver high impact product/solution/service launches within the territory in alignment with Regional launch plans.

Event Planning and Execution:

• Manage different types of events within the territory from start to finish, including all aspects of event management and logistics pre and post event.
• Provide reporting on events and campaigns to measure campaign effectiveness and make recommendations for improvements.
• Deliver social media campaigns to help drive successful activities.

Lead Generation & Lead Management:

• Accountable for forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs where individual is the territory lead
• Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools and guides junior team members
• Consistently reviews with Opportunity Development and Sales Management to ensure leads progress and are qualified and converted
• Utilizes SFDC to monitor lead progression and obtain feedback on quality and adjust plans to reach targets

Budget Management:

• Plans, prepares and coordinates the territory budget and escalates concerns to regional lead when project costs exceed planned budget expenditure
• Manages budget for events and other activities, ensuring compliance with Financial processes and metrics

Agency Management:

• Overall agency, budget and performance management for marketing plans where you are the lead.
• Work with Creative Services or third party agencies to develop supporting materials and collateral.

Qualifications

• 7+ years experience preferred
• Bachelor's degree preferred
• Strong understanding of marketing principles and practices, including digital marketing, social media, email marketing, etc.
• Strong interpersonal skills, able to communicate effectively with a diverse range of stakeholders.
• Ability to work effectively in a fast-paced environment, with a focus on delivering results.
• Ability to manage multiple projects simultaneously, prioritizing effectively and managing deadlines.
• Excellent problem-solving skills, Lead others to solve complex problems using sophisticated analytical thought to exercise judgment and identify innovative solutions.