Digital Specialist

IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of agencies on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future.

With over 13,000 marketing communication, media and technology specialists in over 130 countries. We are a diverse group of innovators, technologists, designers, scientists, musicians, strategists, buyers, thinkers, planners and mathematicians that are committed to building new solutions for the world’s top brands. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity.

Responsibilities

• Execute paid-media campaigns across biddable channels including Facebook, Instagram, LinkedIn, Google Ads, as well as some self-serve programmatic platforms
• Daily monitoring on campaigns to ensure results are delivered as planned and KPI targets are met. Continuously test, optimize, and improve the campaign performance
• Keep track of campaign pacing and ensure budgets are spent within daily / monthly limits. Conduct regular account billing and invoicing
• Assist in building biddable media tactics such as campaign proposal, keyword development, ad copywriting
• Work closely with planning team and project manager in strategic planning to reach targeted customer segments across digital channels
• Support data analyst to implement ad tracking, web analytics, and measurement tools, e.g. Google Analytics, Campaign Manager
• Prepare regular reports, performance review presentations, campaign insights and recommendations
• Provide technical expertise and support to clients and planning team

Requirement

• Degree holder in Marketing or related disciplines
• 0-2 years of digital/ media planning experience (Fresh Graduate Welcome)
• Hands-on experience in operating various digital media channels (Social Media, SEM, Display, Shopping, Programmatic)
• Strong knowledge in online marketing tools, including Google Ads, Bing Ads, Facebook Ad Manager, Google Analytics, Google Data Studio, Campaign Manager, etc.
• Analytical and strategic, strong numerical skills and attention to detail
• Good team player, capable of working in a dynamic and fast-paced environment
• Multi-tasking with good organizational skills, able to work under pressure and meet tight deadlines
• Excellent interpersonal and communication skills in both written and spoken English & Chinese
• Digital savvy, with proficiency in MS Suite: Excel, Word, PowerPoint
• Keeping up to date with digital marketing industry news and developments

The IPG Benefits

We offer 5 days work, staff training, good salary package with MPF and Medical Plan with Dental Care. Quality applicants should submit resumes with expected salary and date of available to us.

We are dynamic, empowered and entrepreneurial. For further information about IPG Mediabrands, please visit: https://www.ipgmediabrands.com