Digital Content Marketing Officer

We are currently looking for well-qualified candidates for the position of Digital Content Marketing Officer to join our Hong Kong office.

About Capstone Educational Group

Founded in 2003, Capstone is one of Asia’s leading private educational institutions, focused on high-achieving students in the region. We were founded on the belief that when educators are passionate and are given the best resources, they can launch students into great professional and personal orbits. Our twenty years of experience combined with our unwavering commitment to our students have given us the expertise and resources to consistently produce students who not only achieve academically but also possess leadership potential.

Job Description

We’re seeking a passionate and organized Digital Content Marketing Officer at Capstone. You’ll play an important role in the end-to-end process of social media management, including developing our social media strategies, producing captivating content, executing and optimizing campaigns, and reporting key indicators of success to drive growth.

 Responsibilities

• Plan and manage digital content marketing strategy across social media platform (i.e. content creation, posting and monitoring social community)
• Work with the key social media platforms to deliver various objectives; reach new customer and grow our brand awareness
• Create compelling content (original text, videos and images) that builds connections with social media users
• Coordinate with teaching staff to develop, launch and run regular promotional campaigns
• Work with the administrative staff to develop conversational marketing strategies that encourage meaningful and timely interactions with potential clients
• Using social listening, social analytics and website analytics tools to deliver on established success indicators and provide relevant recommendations to improve performance;
• Develop search engine optimization / marketing (SEO / SEM) strategies to boost the company’s online presence
• Be up to date with the latest social media trends and digital technologies for future media campaigns
• Develop appealing angle and digital marketing ideas to make the content approaching target audience across multiple channels
• Provide supports to the team for ad-hoc projects

 About You

• Bachelor Degree / Higher Diploma in Marketing or other related disciplines
• 1 year of working experience in social media marketing, digital marketing or event marketing is preferred
• Fresh Graduated with outstanding marketing portfolio is also welcomed
• Good commend of spoken and written English and Chinese
• Exceptional writing, editing, and proofreading skills with a clear understanding of tone and target audience.
• Knowledge in AI, Photoshop, WordPress EDM, SEO or SEM is a plus
• Creative & passionate about social media, and content development
• Be a good team player with excellent interpersonal and communication skills
•  Immediately available is highly preferred.

 What We Offer:

• Full work visa sponsorship for Hong Kong.
• Competitive compensation package based on experience and qualifications, with performance bonuses.
• Comprehensive medical insurance.

         Please send your CV stating with contact details, available date, current & expected salary and with links of portfolio.

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.