Assistant Digital Marketing Manager

Job Description

• Develop and implement an e-commerce strategy and tactical plan towards the business objectives;
• Generate regular reports and provide insights to management regarding the effectiveness of e-commerce strategies and initiatives;
• Plan and execute all digital marketing, including marketing database, company website, and social media campaigns;
• Design, build, and maintain company website and social media (FB/ IG/ YOUTUBE);
• Identify trends and insights, and optimize spend and performance based on the insights;
• Align, leverage, and distribute the regional digital marketing campaigns, including digital marketing materials to the regional offices (PRC, Taiwan, Singapore, Philippines, Thailand, Vietnam and Malaysia);
• Responsible for different social media or digital platforms (i.e. Facebook, Instagram, Youtube, Google etc.) on content development, execution, data analysis, strategy for growth etc.;
• Manage digital marketing budget;
• Assist any ad hoc projects assigned

Job Requirement

• Degree in Digital Marketing/ Marketing or related discipline is preferred;
• 6-8 years solid experience in digital marketing, especially in managing website and social media accounts  (FB/ IG/ YOUTUBE). The optical lens industry is an advantage;
• Good knowledge on e-Commerce development and operations with strong marketing exposure;
• Up to date in Digital Marketing tactics;
• Hands-on experience in digital marketing solutions;
• Strong communicator keeping other teams updated on the status of cross-functional projects, working well with multiple internal and external stakeholders, and value feedback loops;
• Comfortable working in a role that is both strategic and requires hands-on execution;
• Strong problem-solving skills, with good organization and attention to detail;
• Management experience preferred;
• High proficiency in English, and Cantonese. Mandarin is a plus;