Marketing Specialist

Our Story

Founded in 2016, PortfoPlus is a Hong Kong-based SaaS InsurTech company on a mission to transform insurance selling with innovative technology. We’re a passionate team of changemakers who’ve built a strong user base and achieved profitability thanks to our users' trust. This year, we’re taking our journey further by embracing AI to amplify our impact. As we scale, we’re looking for talented people to join us on this exciting path of growth and transformation.

Role

We’re looking for a self-driven Marketing Specialist with a knack for creativity and a passion with around 2 years of experience to support our dynamic marketing initiatives. You'll be part of a team that values innovation and collaboration, working together to drive brand awareness and engagement. In this role, you’ll contribute to developing and executing both online and offline marketing campaigns, analyzing market trends, and crafting compelling content to promote our products and services.

Responsibilities

• Lead marketing initiatives and projects and own the process from start to finish, and be able to collaborate with our sales team, product managers and founders
• Develop and execute creative marketing campaigns to engage and attract users
• Analyze market trends and user behavior to tailor our messaging, contents and strategies effectively
• Craft compelling content across various channels to elevate our brand and product
• Monitor and report on campaign performance, gather feedback, making data-driven decisions to optimize results

What You’ll Need

Must have

• Around 2 years of marketing experience, with a portfolio demonstrating strong skills in  developing and executing marketing campaigns to achieve successful outcomes
• Strong communication and collaboration skills, with the ability to accept and incorporate feedback
• Able to understand the pain points and perspectives of our customers, their businesses and industry trends
• Understanding of digital marketing trends and technologies
• Experience with content creation (e.g. graphic design, video editing) with strong passion for creating intuitive, visually appealing marketing contents
• Ability to analyze market trends, user behavior and data and adjust strategies accordingly

Nice to have

• Proficiency in using marketing tools and software (e.g. Google Analytics, SEO tools, social media platforms)
• Basic HTML/CSS skills for email marketing
• Knowledge of the insurance industry and agent behavior

Perks and Benefits

• Growth and Learning: A supportive environment where you can learn, develop, and expand your marketing skills, fostering both personal and professional growth
• Impact and Ownership: A role where your work directly contributes to the success and evolution of the product and company. And stock option could be part of the package.

Why Join Us?

At PortfoPlus, we believe that proactive and innovative marketing strategies are key to delivering our brand and product to potential customers. As a Marketing Specialist, you’ll play a pivotal role in driving our marketing initiatives and delivering our solutions to the industry and users.

This is an excellent opportunity to learn, grow, and gain hands-on experience in a collaborative and supportive environment. You’ll work closely with our sales team and product development team, making full use of your creativity and marketing sense to bring ideas to life and make a lasting impact on our product and the insurance industry