Senior Digital Marketing Officer

Job Title:

Senior Digital Marketing Officer

Key Responsibilities:

• Driving digital strategy for website, social media, and online platforms.
• Concrete experience in Google Ads, Google Analytics, SEO, SEM and data analytics is highly preferred
• Analyzing customer behavior and engagement patterns; use insights to make data-driven decisions and propose marketing tactics including targeted offers and personalized rewards.
• Driving various online marketing initiatives, across social media, display, App and email marketing, affiliate etc.
• Generating creative digital marketing ideas, content and carrying out A/B tests
• Preparing and monitoring campaign budget. Evaluating the campaign performance and effectiveness; providing insights to drive and optimize KPIs (i.e. traffic, engagement, conversion, ROAS) in various digital marketing funnels for the business
• Developing all marketing communications and social media campaigns in collaboration with the designer and agency to ensure all promotions are planned and executed on schedule
• Preparing reports and analytics on the overall performance of various marketing campaigns

Qualifications:

• 3 years or above relevant experience in e-Commerce business.
• Solid experience in e-Commerce, digital communication, social media planning and managing e-Commerce channels. 
• Strong understanding of social media trends with sense of fashion and able to deliver high-quality campaigns
• Strong analytical skills to drive marketing results and able to manage multiple tasks.
• Able to work independently, under pressure and to work on multiple projects with tight schedule.
• Well-versed in using MS Office application and knowledge in digital tools.
• Excellent command of both written and spoken English and Chinese
• Immediate available would be an advantage

We offer competitive remuneration package that includes 13-month payment, attractive discretionary bonus, medical scheme, training development opportunity etc. to the right candidate.  Interested parties please send your full resume, existing salary, expected salary and earliest availability by email to [our mailbox through ] for application.

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