Assistant / Content Marketing Manager

Responsibilities

• Content Strategy Development: Create and manage a comprehensive content strategy for social media and other online channels that aligns with our business objectives.
• Content Creation and Optimization: Develop engaging written content for websites, blogs, social media, and other marketing channels, optimizing all content for on-page and off-page SEO.
• Social Media Management: Oversee a social posting calendar to ensure consistent and timely delivery of content, working closely with in-house designers or external agencies to produce high-quality visuals.
• Consumer Education Materials: Support the creation of educational content aimed at boosting e-commerce conversions on our website and online marketplaces.
• Brand Sentiment Monitoring: Understand brand sentiments on social media, responding to critical feedback from consumers in a timely and professional manner to enhance brand reputation.
• Performance Tracking: Monitor and analyse the effectiveness of content marketing campaigns to increase website traffic and customer engagement.
• Ad Hoc Assignments:  Handle additional tasks and projects as needed to support the marketing team.

Requirements

• University graduate in marketing, business, language, or a related field
• At least 5 years of experience in managing brand content and social channels, preferably in the APAC region with a focus on Southeast Asia (SEA).
• Excellent creative writing skills in English and Chinese; proficiency in additional Asian languages is a plus.
• Strong organizational and communication skills to manage multiple projects effectively.
• A creative mindset with a deep understanding of SEA consumer behavior and preferences.
• Photo and video editing skills are an advantage.
• Less experience will be considered as Assistant Content Marketing Manager.

Interested parties please send full resume with availability, present and expected salary. All information collected will be kept in strict confidence and will be used for recruitment purpose only.