Digital Marketing Analyst | Fintech

Are you looking for your next career move? WE ARE THE ONE!

Zero Finance is a wholly owned subsidiary of ZERO FINTECH GROUP LIMITED - (Stock code: 00093). We are one of the leading Fintech Companies in Hong Kong, committed to providing Financial Solutions to our clients since 2014. Our lending business reached HKD 159 million and revenue of HKD 52 million compared to 2021.

X WALLET is the 1st APP in the Hong Kong Market to feature a 5-second A.I. approval credit product. Our app acquired over 100k users and achieved steady growth over the years. Our newly-launched X Pay is one of the new payment products to excel in the market of Paylater solutions. 

To accelerate business growth, we are looking for a high-calibre - You to join our cohesive community! You will be a good fit:

Job Overview:

We are looking for a Digital Marketing Analyst to join our team and play a critical role in analyzing marketing and app data to uncover actionable insights for improving the X Wallet App and Marketing Initiatives. The ideal candidate will focus on identifying opportunities to enhance UI/UX for better conversion, analyzing market trends, and monitoring daily data performance. This person will also conduct in-depth market research to benchmark best practices in Hong Kong and internationally, ensuring we stay ahead of the competition.

This is a highly analytical and strategic role, requiring strong data sense, problem-solving skills, attention to detail, and the ability to communicate insights effectively across teams.

Key Responsibilities:

1.Data Analysis & Insights Generation:

• Analyze marketing campaign performance and app user data to uncover areas for improvement.
• Provide insights on user behavior, conversion drop-offs, and key performance bottlenecks in the funnels.
• Generate actionable recommendations to improve activation rates and reduce churn.

2.Market Research & Competitor Benchmarking:

• Conduct market research to identify best practices in fintech apps in Hong Kong and globally.
• Benchmark competitors to identify key trends in user acquisition, retention, and UI/UX strategies.
• Present findings to guide data-driven decision-making for UI/UX improvements and marketing strategies.

3.UI/UX Improvement Insights:

• Use behavioral data (e.g., heatmaps, click-through analysis) to identify pain points in the X Wallet App's user experience.
• Work closely with the product and design teams to suggest changes for better conversion rates and user engagement.

4.Traffic & Data Monitoring:

• Monitor app traffic, daily metrics, and marketing performance data to identify trends and anomalies.
• Flag critical issues and provide suggestions to optimize performance in real-time.

5.Reporting & Communication:

• Develop and maintain dashboards to track key performance indicators (KPIs) and trends.
• Prepare regular reports and presentations to communicate insights to stakeholders and cross-functional teams.

6.Experimentation & Testing:

• Work with marketing and product teams to design and analyze A/B tests and experiments.
• Validate hypotheses with data to optimize campaigns and improve the app experience.

Key Qualifications:

1.Experience:

• 2-4 years of experience in data analysis, business intelligence, or market research roles, preferably within fintech, app-based businesses, or similar industries.
• Proven ability to analyze complex datasets and translate them into actionable business insights.

2.Skills:

• Strong analytical skills with experience using tools like SQL, Excel, Python, or R for data analysis.
• Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
• Experience with app analytics tools such as Google Analytics, Mixpanel, Amplitude, or Firebase.
• Familiarity with market research methodologies and competitive analysis.
• Basic understanding of UI/UX principles and conversion rate optimization (CRO).

3.Mindset:

• Detail-oriented with a passion for solving complex problems using data.
• Curious and proactive, with a drive to continuously improve processes and outcomes.
• Strong communication skills to present findings and work collaboratively with cross-functional teams.

Preferred Qualifications:

1. Experience in the FinTech or Mobile App industry.
2. Familiarity with Hong Kong's fintech landscape and user behavior trends.
3. Knowledge of A/B testing frameworks and statistical analysis for experiments.
4. Basic knowledge of tools like Figma or Adobe XD for UI/UX collaboration is a plus.

What We Offer:

1. A dynamic and fast-paced environment within the growing fintech industry.
2. Opportunities to work on impactful projects that shape the future of X Wallet App.
3. Competitive salary and benefits package.
4. Access to cutting-edge tools and resources to support your professional growth.

How to Apply:

If you are passionate about data-driven problem solving and excited to contribute to the growth of a leading fintech app, we’d love to hear from you! Submit your resume and a cover letter highlighting your relevant skills and experience.

Why should you join us?

• Rewarding career development on a Fintech-payment project!
• 1:1 coaching and mentoring, work with a friendly, open-minded, supportive team!
• You will be heard, valued, recognised, and appreciated!
• Working in a convenient office location - Sheung Wan!
• Attractive remuneration package with a discretionary bonus!
• The top-notch medical plan includes Annual body check, clinical, hospitalisation & Dental!
• Free flow snacks and drinks! Yay!
• Our little gratitude on your birthday, Festival gifts or red packets!
• Regularly volunteers, sports company activities!

If you are a good fit, please come, click the 'Apply Now' button and JOIN US!

 

All personal information collected will be treated in strict confidence and used for recruitment purposes only.