Global Social Media & Content Marketing Executive

Global Social Media & Content Marketing Executive

About Us:

We are a global fashion footwear brand known for its innovative designs, timeless aesthetics, and commitment to quality. We are seeking a dynamic and creative Global Social Media & Content Marketing Executive to lead our digital presence, engage our global audience, and drive brand growth through strategic content and community management.

Job Description:

We are looking for a passionate and results-driven professional to oversee our global social media strategy and content creation. As the Global Social Media & Content Marketing Executive, you will be the key driver of our brand’s online presence, captivating fashion enthusiasts worldwide and building a loyal community of followers. Your role will involve developing innovative content, managing collaborations, and leveraging data to enhance brand visibility and drive sales.

Key Responsibilities:

1. Social Media Strategy & Content Creation

• Develop and execute tailored social media strategies for platforms such as Facebook, Instagram, TikTok, X, Pinterest, and LinkedIn, aligning with the brand’s unique aesthetic and targeting fashion-conscious audiences to increase brand visibility, engagement, and sales.
• Plan and lead engaging content, including product shoots, fashion show videos, Outfit of the Day (OOTD) features, and other visual & content materials optimized for each platform.
• Leverage in-depth knowledge of major social media platforms’ strengths and limitations to maximize brand loyalty and visibility.
• Plan and lead fresh content lines for emerging platforms like X, Pinterest, and LinkedIn, including styling tips, OOTD inspiration, fashion insights, and industry trends.

2. Community Management

• Serve as the voice of the brand across social media communities, engaging with followers, maintaining platform activity, and fostering a loyal fan base to enhance brand reputation.
• Manage relationships with overseas Key Opinion Leaders (KOLs), influencers, celebrities, and marketing partners for collaborations.
• Assist in guiding photo shoots and the creation of visual materials as needed.

3. Market Research & Data-Driven Decision Making

• Stay ahead of fashion trends and analyze competitors to identify their unique strengths, using these insights to differentiate our brand and maintain a competitive edge.
• Monitor key performance metrics, analyze data, and optimize future campaigns, refine content strategies, and allocate resources efficiently.

4. Cross-Functional Collaboration

• Partner with internal teams to gain insights into upcoming collections, design inspirations, and fabric details, translating these into compelling social media content for new launches.
• Collaborate with the E-commerce team to integrate social media efforts with organic and paid advertising campaigns, ensuring alignment with business goals.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Minimum 2 years of relevant experience in social media management and content creation, preferably within the fashion or luxury goods industry. (Candidates with more experience will be considered for the Manager level.)
3. Proven experience collaborating with fashion designers, models, and industry partners, with familiarity of fashion events such as Fashion Weeks, trade shows, and brand showcases.
4. Creative, proactive, and self-motivated with the ability to work independently and as part of a team.
5. Strong knowledge of social media platforms, particularly Instagram and TikTok, and their content creation requirements.
6. Excellent written and verbal communication skills in both English and Chinese; multilingual abilities (especially languages relevant to global fashion markets) are a plus.
7. Familiarity with SEO, SEM, eDM, Google Analytics, and Meta Ads Manager tools is highly desirable.
8. Proficient in MS Office and other relevant software.
9. Participate in ad-hoc projects as required.