Marketing Manager

Overview

Dragonsoft is seeking an experienced Marketing Manager to lead and execute all marketing activities for the Hong Kong market. This role requires a hands-on professional who is skilled in driving customer acquisition through a variety of channels, including social media, Google Ads, offline events, webinars, and website management. You will work closely with internal teams to plan and implement marketing strategies tailored to the local market.

Key Responsibilities

Marketing Strategy & Execution
1. Develop and implement comprehensive marketing plans to achieve customer acquisition goals in Hong Kong.
2. Analyze market trends and competitor activities to refine strategies and identify opportunities.

Digital Marketing
1. Manage and grow social media platforms (LinkedIn, YouTube, and others) with engaging content.
2. Plan and execute Google keyword advertising campaigns to drive traffic and conversions.
3. Optimize the company’s website to ensure effective lead generation and SEO performance.

Event Planning & Execution
1. Organize and execute offline events, such as seminars, industry conferences, and networking sessions.
2. Host online webinars to showcase Dragonsoft's solutions and engage with prospective clients.
Content Development
1. Oversee the creation of marketing materials, including blog posts, email campaigns, videos, and case studies.

Performance Measurement
1. Track and analyze the performance of all campaigns to ensure marketing ROI.
2. Provide regular reports and insights to the management team.

Requirements
1. Bachelor’s degree in Marketing, Business, or a related field.
2. 5+ years of marketing experience, preferably in the B2B tech industry.
3. Strong knowledge of digital marketing tools (Google Ads, SEO, social media platforms, etc.).
4. Proven experience in organizing events and webinars.
5. Excellent project management and multitasking skills.
6. Proficiency in both English and Chinese (written and spoken).