Marketing Operations Lead

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
• Liaise with celebrities, stylists, and media to create and maintain strong relationships that benefit the brand.
• Oversee influencer marketing campaigns, ensuring alignment with brand values and objectives.
• Manage social media strategy and organic growth.
• Plan and execute paid media campaigns across various platforms, Google, TikTok, Meta to drive traffic and conversions. 
• Collaborate with internal teams and external partners to ensure cohesive and effective marketing efforts.
• Monitor and analyse marketing performance metrics to optimize strategies and achieve desired outcomes.
• Develop engaging ad visuals and landing page experiences that align with brand guidelines and campaign objectives.
• Stay updated with industry trends, platform updates, and best practices in paid advertising to identify new opportunities and tactics for campaign optimization.

Requirements:

• Diploma degree attained or in pursuit of within Marketing, Communications, or a related field.
• Strong understanding of digital advertising principles, including campaign setup, audience targeting, and optimization techniques.
• Relevant experience with growth activation on social media platforms and influencer marketing.
• Relevant experience in brand growth partnerships with media, editorial, and fashion
• Proficient in creating revenue generating creative ad assets- videos, images, website content, and copywriting
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for campaign improvements.
• Strong written and verbal communication skills, with the ability to create compelling marketing material.
• Creative mindset with an eye for design and the ability to collaborate with the creative team to develop visually appealing ad visuals and social media content.
• Detail-oriented with excellent organizational and project management skills.
• Ability to work independently and manage multiple projects and deadlines simultaneously.
• Up-to-date with the latest trends and developments in digital advertising, social media, and the broader digital marketing landscape.
• Familiarity with SEO best practices and online marketing strategies.
• Basic knowledge of HTML/CSS is a plus.
• Fluent in English, bonus if the candidate can speak Mandarin and Cantonese.
  
  Benefit & Highlights:
  * Friendly Work Environment;
  * Double pay 
  * 5 days’ work;
  * Good Promotion Opportunity

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.