Digital Marketing Executive

• E-Commerce & Social Media
• Design & Website Content
• Creative and Innovative

We are seeking a talented and detail-oriented Digital Marketing Executive with a focus on e-Commerce operations, platform optimization, and design skills to join our company. This role will primarily be responsible for supporting e-Commerce operations, optimizing the e-Commerce platform and digital marketing campaigns, and providing design support for various marketing initiatives, including promotional and event materials. The ideal candidate will have strong technical skills, a solid understanding of digital marketing, and proficiency in design software.

Responsibilities:

E-Commerce Operations and Platform Optimization:

·         Support the day-to-day e-Commerce operations, including inventory management, pricing, order processing, and customer inquiries.

·         Collaborate with the Marketing Team to optimize the e-Commerce platform, enhance the user experience, and drive conversions.

·         Monitor website performance, identify areas for improvement, and implement enhancements to maximize e-Commerce sales.

Design and Content Creation:

·         Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.

·         Support the design and development of website layouts, landing pages, and email templates to enhance user experience and drive conversions.

·         Create promotional materials, event collateral, flyers, brochures, and other design-related materials to support marketing initiatives.

·         Collaborate with sales and marketing teams to develop creative concepts and designs that align with brand guidelines.

·         Ensure consistency in branding and messaging across all design materials.

Digital Marketing Campaign Optimization:

·         Assist in optimizing digital marketing campaigns across various channels, such as social media, email marketing, paid advertising, and search engine marketing (SEM).

·         Conduct A/B testing, analyze campaign performance metrics, and make data-driven optimizations to improve ROI and conversion rates.

·         Collaborate with the Marketing Team to ensure consistent brand messaging and visual representation across digital marketing channels.

Data Analysis and Reporting:

·         Track and analyze key performance metrics related to e-Commerce sales, website traffic, and digital marketing campaigns.

·         Generate regular reports on campaign performance, website analytics, and customer behavior.

·         Provide actionable insights and recommendations to optimize marketing strategies and drive business growth.

Cross-functional Collaboration:

·         Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of e-Commerce operations and marketing initiatives.

·         Support the implementation of new features, functionalities, and integrations on the e-Commerce platform.

·         Coordinate with external vendors, agencies, and partners to execute digital marketing campaigns effectively.

Qualifications:

·         Bachelor's degree in E-Commerce, Marketing, Business Administration, or a related field.

·         3 years of experience in digital marketing, e-Commerce operations, or a similar role.

·         Proficiency in design software and tools such as Adobe (Photoshop, Illustrator, InDesign, Mailchimp) or similar tools.

·         Solid understanding of e-Commerce platforms, digital marketing techniques, and analytics tools.

·         Strong technical skills with the ability to navigate and troubleshoot e-Commerce platforms and content management systems (CMS).

·         Analytical mindset with the ability to analyze data, identify trends, and derive actionable insights.

·         Excellent attention to detail and strong organizational skills.

·         Strong written and verbal communication skills.

·         Ability to work effectively in a team environment and collaborate with cross-functional teams.

·         Knowledge of the wine industry and consumer preferences is desirable.

·         Experience with HTML, CSS, Shopify and web development is a plus.

Interested parties please send your resume in Word format or PDF file with expected salary and available date to hr@altayawines.com

The information provided will be treated strictly confidential and only be used for recruitment purposes. The company may refer suitable applicants to other vacancies within the associated Group of companies.