Head of Marketing | Fintech

If you enjoy:

1. Maintain overall awareness of all marketing actitives - Planning, implementing, monitoring and measuring marketing strategies and promotions against budgets in accordance with the company's strategic objectives.

2. Leading the team in developing marketing and brand development strategies, business promotion plans and driving customer acquisition.

3. Use data as guidance to enhance conversion funnel at each stage and optimise user experience and product UI

4. Analyze and measure the marketing effectiveness of all ATL and BTL marketing channels and provide recommendations to improve the performance of marketing strategies to drive growth.

5. Manage and develop and update departmental systems and process specifications to ensure efficient, accurate and timely execution of all marketing strategies at effective levels.

6. Reposition the marketing brand, accurately position and differentiate brand attributes and target groups to create the brand image of the market leading innovative financial services platform.

7. Monitor and analyze marketing costs and campaign effectiveness, make quick and effective strategy adjustments or strategy recommendations based on data and user feedback.

8. Get close to market updates and look for opportunities to adopt or adapt proven best practices that could enhance your own offering.

9. While growing the business performance, there is also a need to grow the team, thru assessing the current and future skill gaps based on business goals and growth plans, and ensure KPIs and OKRs are specific, measurable, achievable, relevant, and time-bound (SMART).

If you have:

1. Bachelor degree or above in marketing, journalism, advertising, financial management or other related disciplines.

2. Familiar with Hong Kong market, proficient in ATL and BTL marketing pipeline promotion and branding in Hong Kong, with relevant resources.

3. Minimum 10 years’ experience in Finance or FMCG retail industry and proficiency in Digital and Financial marketing.

4. Familiar with the Hong Kong market, proficient in ATL and BTL marketing pipeline promotion and branding in Hong Kong, with relevant resources.

5. Strong business sense, result oriented, positive and motivated.

6. Fluent in English and Chinese(Cantonese/Mandarin).

Why should you join us?

• Rewarding career development on a Fintech-payment project!
• 1:1 coaching and mentoring, work with a friendly, open-minded, supportive team!
• You will be heard, valued, recognised, and appreciated!
• Working in a convenient office location - Sheung Wan!
• Attractive remuneration package with a discretionary bonus!
• The top-notch medical plan includes Annual body check, clinical, hospitalisation & Dental!
• Free flow snacks and drinks! Yay!
• Our little gratitude on your birthday, birthday leave & red packets!
• Regularly volunteers, sports company activities!

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