Marketing Manager, APAC Partners
职位亮点
职位描述
Job Responsibilities
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Lead monthly CRM reporting and analysis, and take ownership of producing the CRM monthly dashboard;
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Assist in planning key CRM activations across APAC markets and follow up on the implementation as well as monitor the results;
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Support the development and execution of marketing strategies for APAC partners across major platforms and channels, including retail, e-commerce, and marketplace, as well as PR and event management, KOLs engagement, CRM planning, media placement, social media campaigns and digital marketing;
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Lead post-activation analysis and report consolidation for the region;
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Analyze market trends, consumer behavior, and competitor activities and actively keep a pulse on emerging trends through various social media channels and elaborate competitive analysis using data software;
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Manage the regional influencer database on Traackr;
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Support the regional marketing team in all day-to-day responsibilities;
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Support the team with ad hoc presentations, analysis requests, and clerical work such as invoicing etc.
Job Requirements
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Relevant Degree (or equivalent qualification) in Marketing, Business or related discipline.
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7+ years of relevant working experience in marketing, preferably in Fashion or Retail industry.
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Prior experience in Southeast Asia will be a plus.
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Passion for fashion, creativity, and a results-driven mindset.
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Strong organizational skills with the ability to multi-task with great attention to detail.
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Excellent interpersonal and communication skills. Able to work with various internal and external stakeholders.
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Proficient use of MS suite, most specifically Excel and PowerPoint, photo/video editing tools, influencer marketing tool, Traackr, and social media management tools.
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High proficiency in verbal and written English is a must. French/Asian Language is a plus.
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Team player with a “can do” attitude
All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
工作种类 | |
工作地区 | 湾仔 |
教育程度 |
学士
|
技能 | 沟通能力 / 组织能力 / 团队合作 / Microsoft Excel / Microsoft PowerPoint |
书写语言 | 良好英语 |
受雇形式 | 全职 |
行业 | 快速消费品 / 贸易 / 分销 |
For LACOSTE, Life is a Beautiful Sport!
Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world.
As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2016, the brand garnered a turnover of more than 2 billion euros.
For more information: www.lacoste.com