Senior Marketing Executive ( Beauty & Skincare )

 Job Description:

• Plan, develop and implement ATL, BTL and online marketing strategies
• Implement new product launches, in-store promotions, joint promotions, PR & media events and online promotions
• Monitor and review promotion and marketing event's effectiveness
• Managing product lines portfolio, including stock level control, revenue forecasting with sales management as well as yearly overall pricing review
• Formulate and execute digital marketing strategies (including but not limited to website, social media, SEM, SEO)
• Develop, plan, execute and track social media platforms (Facebook, YouTube, Google, etc.);
• Content management and copywriting
• KOLs' communication and coordination

Requirements:

• Bachelor’s degree in marketing/business management or related disciplines
• 2 years or above of marketing and brand management experience, experience in the health supplement, beauty and FMCG will be an advantage
• Content marketing, digital planning and execution experience are a must
• Strong project management skills, analytical skills and problem-solving skills
• Good team player with excellent communication and interpersonal skills Independent and able to work under pressure
• Familiar with retail dynamics, market trends and consumer behaviours
• Good Chinese copywriting is a definite advantage;
• Hard-working, able to multi-task, details-minded and meet deadlines;