Digital Manager

Key Responsibilities:

• Strategy Development: Create and implement effective digital marketing strategies that align with our business goals and target audience.
• Content Creation: Oversee the development of engaging content for our website, social media platforms, and email marketing campaigns to promote livestreaming events and featured products.
• Video Content Production: Create and edit high-quality video content for use in livestreams, social media, and promotional materials to enhance audience engagement.
• Social Media Management: Manage and grow our social media presence across various platforms, including Facebook, Instagram, and TikTok, to engage with our audience and drive traffic to our livestreams.
• Livestream Monitoring: Monitor livestreaming events to ensure high traffic and engagement, implementing strategies to optimize viewership and interaction.
• Website Management: Be familiar with website management, ensuring that content is up-to-date, user-friendly, and optimized for conversions.
• SEO and SEM: Optimize website content for search engines and manage paid advertising campaigns to increase visibility and reach.
• Analytics and Reporting: Monitor and analyze digital marketing performance metrics, providing regular reports and insights to inform strategy adjustments.
• Collaboration: Work closely with the livestreaming team to ensure marketing efforts align with upcoming events and product launches.
• Brand Partnerships: Identify and establish partnerships with influencers, KOLs, and other brands to expand our reach and enhance brand credibility.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven 5 years or more experience in digital marketing, preferably within the fashion or e-commerce industry.
• Strong understanding of social media platforms, content marketing, SEO, and SEM.
• Familiarity with website management and content management systems (CMS).
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Proficiency in analytics tools (e.g., Google Analytics, social media insights) to track performance and inform strategies.
• Experience in video production and editing  and graphic design is a plus.