Public Relation Officer

Job Responsibility

Corporate Communications 

• Develop and implement comprehensive communication strategies to promote the group's brand and values across various online and offline channels.
• Create bilingual multimedia content for press releases, internal communications, presentations, brochures, social media presence and other marketing materials.
• Edit and proofread materials to ensure clarity, consistency, and alignment with the brand's voice.

Media Relations

• Establish and maintain media relationships with traditional and online media.
• Conduct news monitoring and prepare reports Research, media monitoring and preparing reports.

Event Management

• Initiate, plan and execute corporate events, including but not limited to seminars and promotional activities, ensuring alignment with brand objectives.
• Evaluate event effectiveness through feedback and metrics to inform future planning.
• Identify and engage KOL for online promotion collaborations. 
• Plan and implement media events and online influencer marketing initiatives.

Crisis Management

• Develop and implement crisis communication plans, ensuring timely and effective responses to any issues that may arise.
• Monitor public sentiment and media coverage, providing recommendations to management as needed.

Job Requirements

• Degree holder in Communications / Public Relations or equivalent.
• 2-3 years’ experience in corporate communications, handling media relations and organizing press functions
• Proficiency in spoken and written English and Chinese (both Cantonese and Mandarin).
• Excellent interpersonal and communication skills.
• Exceptional writing and editing skills, with a keen eye for detail
• Knowledgeable about social media platforms and highly proficient with content creation tools
• Strong interpersonal skills and the ability to build relationships with diverse stakeholders
• Less experienced candidates may be considered for the Corporate Communications Executive position, with a greater focus on providing administrative support

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