Business Development Manager (Europe & Asia )

We are looking for a candidate who has experience in creating new business opportunities by developing the coffee and vending market in Europe & Asia with the sales team. The candidate should leverage our existing products for new markets, applications, and customers. They should also provide competitive analysis from a technical and business model perspective.

In addition, this position will oversee coffee customers, primarily connected to the European base , as well as local China coffee players . This role involves strong engagement with customers, engineering, and sales on product positioning, and creating value propositions for our products.

High pro-active engagement with the cross-functional team (engineering, projects, and opportunity team) on the deliverables of the strategic plans and growth expectations is essential.

Responsibilities:

• Understand market trends and propose new business ideas and opportunities with long-term plans, strategies, competitive analysis, and growth expectations to ensure profitable and sustainable business growth.

• Develop a differentiated product line targeting key applications with the engineering team based on market pain points and needs.

• Lead the execution of a long-term strategic plan, including target markets/applications, internal and external milestones, and an execution plan.

• Own the pricing, commercial terms, and profitability for the responsible products.

• Work closely with sales to develop customer relationships at different organizational levels and hold regular business reviews to find new opportunities.

• Drive sales activities to meet and exceed the annual sales budget, ensuring close coordination and alignment between regional sales teams.

• Execute growth plans by prioritizing engineering and project management needs, deploying resources for new initiatives, calculating business cases to ensure ROI and GP targets, and developing customer-specific pricing strategies.

• Fine-tune business development solutions via value propositions and creating compelling sell stories.

• Act as a conduit by taking the strategic roadmap and intentions while driving tactical execution and priority within the account management team.

• Ensure project execution and deliverables including the necessary escalation path

Qualification:

• More than 8 years of experience in a B2B technical environment.

• Relevant work experience in product engineering and business development.

• Bachelor's degree in mechanical or electrical engineering preferred.

• Strategic thinking and strong business acumen, with business development experience in Europe and China.

• Good communication, negotiation, and presentation skills.

• Results-oriented with strong leadership skills. Ability to work across regions and cultures preferred, with a high affinity for interacting with European and China customers and understanding cultural differences.

• Excellent project management and problem-solving skills.

• Proficiency in English is required, with fluency in Chinese preferred.

• Willing to travel China and Europe

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