Digital Marketing Specialist (Online advertising & SEM)

Our sister company is a Financial Conduct Authority (FCA)-licensed brokerage firm in the United Kingdom. With over 1,000 workers dispersed throughout more than 30 offices worldwide, we offer our clients over 15 years of industry experience. We provide CFD trading alternatives for forex, commodities, indices, stocks, and cryptocurrencies. Our commitment is to create a stable trading environment, supplemented with a quick and user-friendly trading platform, allowing our clients to capitalize on trading opportunities effectively.

Job Title: Digital Marketing Specialist

Responsibilities

• Develop and implement digital marketing strategies to enhance online visibility for internal and client brands.
• Communicate campaign performance, insights, and recommendations to internal teams and clients.
• Educate internal teams and clients on leveraging digital advertising and web analytics to meet marketing objectives and business goals.
• Execute and optimize various digital media channels (e.g., Facebook, Google, Yahoo, LinkedIn Programmatic DSP), including search engine marketing, display ads, social media marketing, conversion tracking, and webanalysis, with a keen attention to detail.
• Collaborate with internal teams to manage and monitor search engine marketing and social media campaigns, ensuring delivery of results and achievement of KPIs.

Requirements:

• Bachelor’s degree in Marketing, Business Analytics, Information Technology, or a related field.
• 5+ years of relevant digital marketing experience, preferably in the financial industry.
• Hands-on expertise in SEM, SEO, Google Analytics 360 Suite (Analytics & Tag Manager), Facebook Business Manager, Google Display Ads, and event tracking.
• Proficient in measuring and monitoring marketing campaign performance against ROI and KPIs.
• Strong analytical skills to consolidate data from various digital advertising platforms and translate metrics into actionable strategies.
• Digital-savvy with a deep understanding of current social and digital trends.
• Excellent communication skills and a team player mentality, able to work independently under pressure and manage multiple projects with tight deadlines.

If you're passionate about digital marketing and meet the above criteria, we encourage you to apply! All information will be kept solely for recruitment.