Marketing & Business Development Manager

Firm Description

Tanner De Witt is an established independent law firm in Hong Kong. Our firm provides legal advice and representation in various areas, including Corporate and Commercial, Banking and Finance, Dispute Resolution, Employment, Family, Private Client and Restructuring & Insolvency. We work with public and private companies, multinationals, partnerships, and individuals. The firm receives top ratings from industry publications and operates in many industry sectors.

Role Description

This senior role involves overseeing firm-wide marketing and business development initiatives across all practice areas, with direct reporting to the Partners. Primary objectives include supporting fee earners in developing targeted account-based marketing campaigns and facilitating cross-selling initiatives. Additionally, you will drive thought leadership and social media strategy.

Job Responsibilities

• Lead in the development and execution of marketing/BD initiatives across the various practice areas
• Track business activities of fee-earners
• Manage and assist in developing local and international business and legal contact networks
• Identify client opportunities and develop cross-practice services
• Track trends and developments of various practice areas
• Negotiate sponsorship deals
• Maintain up-to-date reports on awards, achievements and rankings of each practice area
• Prepare regional practice-related submissions for legal directories
• Working with fee-earners to prepare pitch documentation, including developing proposal support materials.
• Develop marketing materials required by fee-earners including internal and external content
• Process media requests and make appropriate recommendations
• Research thought leadership opportunities
• Assist partners with client opportunities and responsible for internal and external client events, conferences and seminars
• Assist with internal training and development programmes
• Responsibility for management of external communications
• Responsibility for brand guidelines
• Develop and implement CRM strategies to drive customer retention and acquisition
• Maintain and update the CRM system to ensure data accuracy and integrity.
• Train staff on CRM best practices and usage

Requirements / Experience

• Minimum of five years of managerial experience in marketing or business development; experience working in a professional services environment is preferable
• Client service focussed, able to effectively manage a team and work independently
• Excellent written and spoken communication skills, strong drafting skills
• Chinese language is not essential but preferred
• Ability to effectively manage competing priorities; multi-tasker, flexible mind-set, positive approach, effective negotiation skills and a good team player
• Proficiency in Microsoft Office and Adobe Creative Suite
• Skilled in MS Office applications, with some experience in using communications and SEO/Affiliates tools
• Able to plan, forecast, manage and report budgets

This list of duties and responsibilities is not exhaustive. It aims to outline the general content of, and requirements for, the performance of this role. As such, the role may involve additional tasks as required. Competitive remuneration package commensurate with experience and qualifications will be offered to the right candidate. We ask interested candidates to send their CV and covering letter to careers@tannerdewitt.com. Personal data collected will be used for recruitment purposes only.